There are now 3,000 or so applications available through iTunes and others through jailbroken sources. More than 100,000,000 apps have been downloaded so far. Many are spin offs of existing companies, but many are brand new products and services. To that regard, new identities and websites are springing up every day for these new software entities. Sadly, I think too many of the software developers are taking the identity design of their new products in their own hands and the logos and identities reflect a less than stellar design. How do we get developers to look at enlisting real designers to help them out?
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