According to a blurb in one of the latest email newsletters from GD-USA, Metallica was very savvy in the design process for it's latest album, "Death Magnetic." I am not a fan of their music or even this design, but the thought and intention they put into its creation is commendable. I mean they actually used the work "iconography." It's enough to make any headbanger momma proud.
Here is an excerpt from the Graphic Design USA newsletter:
"Metallica’s new album “Death Magnetic” features packaging and branding by the Turner Duckworth design firm. With CD sales challenged by widespread downloading, the band says they were looking for new ideas. “This time, we wanted to work with professionals who understand iconography,” said lead singer James Hetfield. Lars Ulrich, the band’s drummer and frequent spokesperson added, “We wanted somebody who commanded respect in branding but were not jaded by the music business.” David Turner said, “The songs are about how death — and life — repels and attracts us. Our image expresses the theme, with a white coffin resting in a grave, surrounded by a magnetic field.” The image was created to be recognizable even on a cell phone screen. “It’s not just about sleeve art any more, it’s about creating icons that work across media,” added Turner."
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