I admire Hoefler & Frere Type and how they market their typefaces. They seem to brand it and stylize it so well to make it even more interesting to use then almost anyone else.
This is a print company, Moo, that has a select product line that you can choose from for short runs. They have a few unique products that could help ad punch to an identity or event. I love the sicker books.
So, I got some prepress proofs (PDF) back from printers for work and thought I would see what happened if I tried to open them in a browser. Since a browser cannot directly read a pdf it made some very cool typographic mix ups.
I went to the Art Not Ads gallery opening on Friday night. It was much more then I expected. It was held at Studio Chambers, a large photo studio on Edgewood that was a garage decades ago. There were probably 150 or more people there when we arrived. The studio was packed with paintings, sculpture, illustration and mixed media from some awesome local designers, advertising execs, photographers and illustrators. I was so impressed that people in the professional design community find time to continue and grow in mediums distinct from their everyday, career related creativity. It is encouraging to see that it can be done and challenging to think that I should be sketching and painting more. Artists of mention: Ed Young, from Young and Martin Design and Tim Smith of BreenSmith Creative Advertising.The show was full of free food and beverage and a donation supported the Grady High School arts program. It was awesome.
I have been using the Rutgers Identity Manual is a great model of a well thought out guide. I have been using it as a model to check mine against as I develop each section. I know a few others have also found this guide and I think it has helped us all.
A designer I know in town recommended going to this art show next week. It is art from designers in town. The opening is Friday, November 14, 6:00-11:00 pm. It is only open for the weekend at this photo studio (Studio Chambers).
This is a designer I admire. Their site is nothingsomething and they have a wealth of examples of good work for identity and other projects. This is a set of identity materials for a store. Very nice, stylized design.
So, Ben & Jerry's is doing a promo on Tuesday that is similar to a concept I experimented with for a voting campaign last Fall. FREE ICE CREAM on VOTING DAY! My vote's for Half Baked (no intentional candidate reference).